Our story, from Michael
A little care. A lot of love.
I’m Michael, a veterinarian and the founder of Sunny Wags. I started this brand with one idea: daily care should feel as thoughtful as the love behind it.
Bringing that idea to life since .
Let me tell you a little more
The everyday deserves our attention.
A nose at the bedroom door. The familiar sound of paws following you into the kitchen. A walk that takes a little longer because there is so much to sniff.
To me, those small moments are what caring for a dog is about. They are woven into our days so quietly that it is easy to forget how much they mean.
As a veterinarian, I care about helping people make thoughtful choices for their dogs. As the founder of Sunny Wags, I wanted to bring that same attention to everyday care: a clear purpose for each product, information you can understand, and routines that feel possible in real life.
I launched Sunny Wags in December 2023. The idea was simple: make it easier to care for the dog you know and love, one small daily habit at a time.
A routine should feel like part of your life.
I think about the moment a product leaves its shelf and becomes part of your day. Where will you keep it? When will you reach for it? Does its purpose make sense for your dog?
That is why Sunny Wags starts with familiar needs: skin and paws, digestion, senior days, dental care, and calm. From a soft chew at breakfast to a little attention after a walk, I want each choice to have a place you can picture.
The most thoughtful care leaves room for individuality, too. Your dog has their own age, diet, habits, and history. Those details matter. Our job is to help you understand your options and feel more confident about the questions you bring to your own veterinarian.
What I want you to find here.
Three things I come back to when I think about the brand we are building.
A reason for every product.
Care starts with a purpose. I want you to understand what an essential is for, why you might choose it, and how it fits alongside the rest of your dog’s routine.
The details in plain sight.
Ingredients, directions, and everyday use should be easy to explore. Feeling good about a choice starts with being able to look a little closer.
A place for your kind of dog.
The bold explorer. The quiet companion. The older friend taking their time. I want Sunny Wags to feel welcoming to the dog in your life, and to you.
Seventeen people. One shared purpose.
Today, our team of 17 brings Sunny Wags to life. There are people behind the products you discover, the details you read, and the care you make part of your day.
I want the brand to feel that human. A place where questions are welcome, explanations are clear, and the small details receive real attention.
What connects us is the purpose I started with: helping make thoughtful daily care feel approachable. We are here for the people who love their dogs deeply and want to feel good about the everyday choices they make for them.
To the person who knows their dog best,
You know the spot they choose on the couch. The sound that makes their ears lift. The little look that means it is time to go outside.
That attention is a lovely thing. It is also where thoughtful daily care begins.
My hope is that Sunny Wags gives you a little clarity and a few useful ways to put that care into practice. Something easy to understand. A habit that fits. More space to enjoy the everyday together.
Thank you for letting us be a small part of your dog’s world. I am glad you found us.
Here’s to their kind of good day.
Michael
Veterinarian & founder, Sunny Wags